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Free CRO audit
Free
See what is costing your page conversions.
- Your overall score
- All eight check scores
- Three fixes you can make now
No card and no call.
Pricing
Conversion rate optimization pricing: what CRO costs, and why
Conversion rate optimization pricing depends on what you need: how much of the site is in scope, how much traffic you have to test with, who builds the changes and how long the work runs. Convertica's own prices are fixed: the CRO audit is free, the full report is $27 and both rebuilds are priced in your audit report. Below: the four steps, what drives the cost of CRO anywhere, and what to ask any provider before you sign.
Turn visitors and AI agents into customers. More than 2,000 clients since 2017.
Short answer
Conversion rate optimization pricing depends on scope, traffic, the depth of research, who builds the changes and how long the work runs. Convertica's prices are fixed: the CRO audit is free, the full report costs $27 and both rebuilds are priced in your audit report.
- Convertica sells four things: free audit, $27 full report, one page rebuild and full site rebuild, the rebuilds priced in your audit report.
- The report and both rebuilds are bought inside the audit app, after you have run the free audit.
- Elsewhere, CRO is usually sold as a one-off audit, a monthly retainer, a test-based program, a performance-based fee or an in-house team.
- Design, development, tracking fixes, tools and your team's time are costs that sit around any fee.
- Treat a guaranteed lift, promised before anyone has looked at your data, as a warning sign.
How much does CRO cost?
The cost of conversion rate optimization (CRO) depends on five things: how much of the site is in scope, how much traffic you have for testing, who designs and builds the changes, whether you need a one-off audit or ongoing work, and how long the engagement runs. Two sites can ask for "CRO" and need very different amounts of work.
Most conversion rate optimization services pricing guides answer this question with a table of market ranges. This page does not, on purpose. A range drawn from other people's projects tells you little about yours, because the drivers below change from site to site.
What this page does give is how Convertica's own offers work. The free CRO audit comes first and costs nothing. Inside the audit app, the full report is $27. If you would rather have the fixes built for you, a one page rebuild and a full site rebuild, which covers your whole site, are priced in your audit report. Agencies can read how this fits white label CRO services.
The ladder
Convertica's pricing: four steps, four fixed prices
Start with the free CRO audit. Every step after it is optional: the full report if you want every finding, a rebuild if you want Convertica's team to build the fixes for you.
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Full report
$27 USD
The whole audit, not only the first three fixes.
- Every finding, including the high impact ones
- How to implement each fix
Bought inside the audit app, after your free audit.
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One page rebuild
Priced in your audit report
Convertica's team builds every fix from your audit on one page.
- One page
- Every fix the audit found on it, built by Convertica's team
- On your site, whatever platform it runs on
- Most take a couple of days, 7 days at most
Bought inside the audit app, after your free audit.
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Full site rebuild
Priced in your audit report
Your whole site. Convertica's team audits every page and builds every fix the audits found.
- Every page on your site, each one audited
- Every fix the audits found, built by Convertica's team
- On your site, whatever platform it runs on
- Most take a couple of days, 7 days at most
Bought inside the audit app, after your free audit.
Prices are in US dollars. The full report and both rebuilds are bought inside the audit app, after an audit, through Stripe Checkout. This site has no buy button.
How Convertica's conversion rate optimization pricing works
Convertica's conversion rate optimization pricing is a ladder of four steps, each at a fixed price: a free CRO audit, the full report at $27, a one page rebuild and a full site rebuild. The order is always the same: the audit comes first, and you only pay if you want more than it gives you free.
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Run the free audit
The free CRO audit is an app that checks your page for people and for AI agents. Enter your website on the CRO audit page, and watch it run live on your page. The free report gives your overall score, all eight check scores and three fixes you can make now, and Convertica emails it to you. There is no call and no card.
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Unlock the full report if you want every finding
The full report costs $27 and has every finding, including the high impact ones, with how to implement each fix. You buy it inside the audit app.
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Fix what you can yourself
Many findings are clear fixes your own team can make. The 10-step CRO audit guide shows how to go further on your own, using your analytics.
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Or have Convertica's team build the fixes
In a one page rebuild, Convertica's team builds every fix the audit found on that one page, on your site, whatever platform it runs on. A full site rebuild covers your whole site: each page is audited, and Convertica's team builds every fix the audits found. Both are bought inside the audit app, after an audit.
If you're looking to increase conversions, then you need to get in touch folks at Convertica. Kurt was a pioneer in the CRO space and team that he's built are quick and efficient. Can't recommend them highly enough!
Compared
What each step includes
Only what is confirmed is listed. Convertica does not publish anything about a rebuild beyond what is in this table.
| Free CRO audit | Full report | One page rebuild | Full site rebuild | |
|---|---|---|---|---|
| Price | Free | $27 | Priced in your audit report | Priced in your audit report |
| What you get | An audit of your page for people and AI agents: your overall score, all eight check scores and three fixes you can make now, also emailed to you | Every finding, including the high impact ones, with how to implement each fix | One page. Convertica's team builds every fix the audit found on it, on your site, whatever platform it runs on. | Every page on your site. Each one is audited and Convertica's team builds every fix the audits found, on your site, whatever platform it runs on. |
| Pages covered | One page per audit | The page you audited | One page | Your whole site |
| Who builds the changes | You or your team | You or your team | Convertica's team | Convertica's team |
| How you get it | Enter your website; it runs while you watch | Inside the audit app, after your free audit | Inside the audit app, after an audit | Inside the audit app, after an audit |
What affects the cost of CRO?
Six factors set the cost of CRO work: scope, traffic and testing volume, the depth of research, who implements the changes, whether the work is an audit or ongoing, and how long the engagement lasts. Each one changes how many hours of skilled work the job needs, which is what any CRO price is really made of.
Scope: how much of the site is in play
One landing page is a smaller job than a full store with category pages, product pages, cart, checkout and account flows. Each extra funnel, language, device layout or customer type adds pages to review and journeys to map. Ask whether a quote covers the whole site or named pages only.
Traffic and testing volume
Traffic decides how many A/B tests a site can run and how quickly each one reaches a reliable result. Every test needs a hypothesis, a design, a build, quality checks, a sample size set in advance and analysis at the end. More tests mean more of that work, so a program built around testing scales with your traffic. The A/B test sample size calculator shows how many visitors a single test needs on your numbers.
Depth of research
A review of the page by an expert is quicker than research that adds analytics deep dives, session recordings, heatmaps, on-site polls, customer surveys and interviews. Deeper research takes longer, but it is also what makes test ideas more likely to win. Ask which sources of evidence a provider will use.
Who implements the changes
Design and development are often the largest hidden part of CRO. Some providers design, code and launch every change. Others advise and leave the build to your team. Convertica's audit and full report tell you what to fix and leave the build to you; its rebuilds have Convertica's team build every fix the audit found. If your team builds, its time is part of the real cost, even though it never appears on the provider's invoice.
Audit or ongoing work
An audit is a defined piece of work that ends in a prioritized list of fixes and tests. Ongoing CRO continues after that: running tests, reading results, updating the plan and keeping a record of what was learned. An audit tells you what to do; ongoing work is doing it, month after month.
Length of the engagement
CRO gets better with time, because each test result informs the next idea. Short engagements spend a larger share of their time on setup and research. Longer ones spend more of it on testing. Check the minimum term, the notice period and what you keep if you stop.
CRO pricing models: how engagements are priced
CRO is usually sold in one of five ways: a one-off audit, a monthly retainer, a test-based program, a fee tied to results, or an in-house team you employ. Each model puts the cost and the risk in a different place, so the right one depends on your traffic, your team and how long you plan to keep optimizing.
| Model | How it is usually priced | What you get | Suits | Watch for |
|---|---|---|---|---|
| One-off CRO audit | A fixed fee for a defined scope, or free when it is an automated tool | A prioritized list of problems, fixes and test ideas | Anyone who wants to know what to fix before committing to more | Whether it uses your analytics or only looks at the page |
| Monthly retainer | A set fee each month for an agreed amount of work | Ongoing research, testing, analysis and reporting | Sites with steady traffic that want CRO as a habit | Minimum terms, and what each month actually includes |
| Test-based program | Priced by the number of tests run in a period, or per test | A fixed testing cadence, from idea to result | Sites with enough traffic to test often | Pressure to count tests rather than learn from them |
| Performance-based | Part or all of the fee is tied to measured uplift | A provider with a direct stake in results | Sites with clean tracking and a stable baseline | How the baseline and the uplift are measured, and who decides |
| In-house team | Salaries, tools and management time | People who know your business and stay with it | Large sites that test all year round | Hiring time, and keeping specialist skills in the team |
Hourly consulting also exists, often for a second opinion on a test plan or results: see what a CRO consultant does. Convertica's own offers sit in the first row. The audit is a free automated tool, and each rebuild is a fixed fee for a defined scope: one page, or your whole site. A monthly retainer is available only on some bespoke campaigns, quoted one by one. For a fuller comparison of agencies, consultants and audits, see conversion rate optimization services.
What does a CRO audit cost?
Convertica's CRO audit is free. Elsewhere, a CRO audit cost is usually a one-off fee set by scope: how many pages and funnels are reviewed, which data sources are used and whether the report includes a test plan. Doing a CRO audit yourself costs your time plus any tool subscriptions. For an online store, the ecommerce CRO audit guide sets out the steps from collection page to checkout.
The useful question is what a given audit can see. Convertica's free audit app reads the page the way a visitor and an AI agent would. It cannot see your analytics, so it cannot tell you where your real visitors drop off. For that, the 10-step CRO audit guide walks through the work with your own data.
What a do-it-yourself audit costs
- Time. A careful first pass usually takes a few days of focused work.
- Tools. Analytics, a heatmap and session recording tool, a way to poll visitors, and a speed test. Some have free plans.
- Traffic. Enough recordings and survey answers to see patterns, which takes longer on a quieter site.
Is CRO worth the cost for your site?
CRO is worth paying for when the value of a realistic improvement in conversions is larger than the full cost of getting it, including your team's time. You can estimate that with your own numbers before you speak to any provider, so you judge a quote against your site rather than someone else's.
- Find your current conversion rate. Conversions divided by visitors, for the same period. The conversion rate calculator does the sum.
- Put a value on one conversion. Average order value for a store, or the value of a lead or signup for everyone else.
- Work out what a small change is worth. Monthly visitors, times a modest change in conversion rate, times the value of a conversion. Use a change you would be pleased with, not a headline figure.
- Add up the full cost. The provider's fee, plus your team's time to build and review changes, plus tools.
- Check your traffic can test. If a single A/B test would take months to reach a reliable result, start with clear fixes and research rather than a testing program.
No one can promise a result before the work is done, and any provider who guarantees a lift is guessing. Convertica's CRO case studies show what specific tests did for specific sites, each with its metric, timeframe and source.
Costs of CRO that are easy to miss
The fee is rarely the whole cost of CRO. Plan for the work that sits around it: building and checking changes, fixing tracking, tool subscriptions, the time your team spends reviewing and approving, and the traffic each test uses while a weaker version runs.
- Design and development. Every change has to be designed, built and checked on real devices, by someone.
- Tracking fixes. If analytics does not match real orders or leads, it has to be fixed before any result can be trusted.
- Tools. Testing, heatmap, recording and survey tools. Ask whether a provider's fee includes them or expects you to pay for them.
- Internal time. Briefings, reviews and approvals from your team, legal or brand owners.
- Traffic spent on tests. While a test runs, part of your traffic sees a version that may lose. That is the price of knowing what works.
What to ask any CRO provider before you sign
Before you sign with any CRO provider, ask what is in scope, who does the work, who builds the changes, how tests are planned and judged, how results are measured, what tools are included, and what you keep when the work ends. Clear answers matter more than the size of the fee.
- Exactly which pages, funnels and devices does the price cover?
- Who will work on our site, and how senior are they?
- What research happens before the first test goes live?
- Who designs and builds the changes, and is that in the price?
- How many tests can our traffic support, and how do you set sample size and test length before a test starts?
- How do you handle a test that loses or shows no clear result?
- Do you measure success by revenue or leads, or by clicks?
- Which tools do you use, and who pays for them?
- What is the minimum term and notice period, and do we keep the research, test records and documentation if we stop?
- Will you check whether AI agents and AI search can read our prices, products and policies?
- Can you show case studies with the metric, timeframe and source for each result?
Warning signs
- A guaranteed lift, or a percentage promised before anyone has looked at your data.
- Testing starts with no research behind the ideas.
- Tests are stopped as soon as they look like winners.
- Reports count clicks and tests run, not revenue or leads.
I was very impressed by how specific and to the point Convertica was in their audit. They really don't beat around the bush and they provide you with clear objectives that will improve your conversion rates and provide you a return on your investment.
Agent view
What an AI agent reads on this page
The prices on this page are plain text, so an AI agent comparing CRO providers for someone gets the same facts you do.
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Related
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Pricing questions
How does Convertica's conversion rate optimization pricing work?
As four steps. The CRO audit is free. The full report costs $27. A one page rebuild and a full site rebuild of your whole site are priced in your audit report. The report and both rebuilds are bought inside the audit app, after your free audit.
How much does CRO cost?
It depends on the site and the provider. The cost of CRO is set by scope, traffic and testing volume, the depth of research, who builds the changes, whether you need an audit or ongoing work, and how long the engagement runs. Convertica's own prices are fixed: a free audit, a $27 full report, a one page rebuild and a full site rebuild.
What does a CRO audit cost?
Convertica's CRO audit is free. Enter your website on the CRO audit page, and watch it run live on your page. The free report gives your overall score, all eight check scores and three fixes you can make now. The full report, with every finding, including the high impact ones, with how to implement each fix, costs $27. Elsewhere, a CRO audit is usually a one-off fee set by scope.
What does the one page rebuild include?
In the one page rebuild, Convertica's team builds every fix the audit found on that one page, on your site, whatever platform it runs on. It is bought inside the audit app, after an audit of the page.
What does the full site rebuild include?
The full site rebuild covers your whole site. Each page is audited, and Convertica's team builds every fix the audits found, on your site, whatever platform it runs on. It is bought inside the audit app, after an audit.
How do I buy a rebuild or the full report?
Run the free CRO audit first. The full report and both rebuilds are bought inside the audit app, after an audit, and payment goes through Stripe Checkout. There is no buy button on this site.
What affects the cost of CRO?
Six things: how much of the site is in scope, how much traffic you have for testing, how deep the research goes, who designs and builds the changes, whether you need an audit or ongoing work, and how long the engagement runs. If your own team builds the changes, its time is part of the real cost.
What is conversion rate optimization?
Conversion rate optimization, or CRO, is the practice of increasing the share of website visitors who take a desired action, such as buying or signing up. It works by finding why visitors leave, fixing those causes and testing changes where traffic allows. What it costs depends on the scope, from a one-off audit to ongoing work.
Is a one-off audit or a monthly retainer better?
Start with an audit if you do not yet know what is holding your site back. It ends in a prioritized list of fixes and tests. Ongoing work, such as a retainer, makes sense once you have that list and the traffic and team to act on it. Convertica's standard offers include no retainer; it takes one on only for some bespoke campaigns.
Does the price include building the changes?
With a rebuild, yes: Convertica's team builds every fix the audit found, on one page or across your whole site. With the free audit and the full report, you or your team build the fixes. With any provider, ask whether design, development and testing tools are in the fee, because they are often the largest part of the real cost of CRO.
Is CRO worth paying for if my traffic is low?
Often, but not as a testing program. With low traffic, an A/B test can take months to reach a reliable result, so the value comes from research and clear fixes rather than tests. The free A/B test sample size calculator shows how long a test would take on your numbers.
Is the free CRO audit really free?
Yes. The free CRO audit is an app, and it costs nothing. There is no call and no card: enter your website and watch it run live on your page.
Who does the work?
The free CRO audit is an app, and the full report comes from the same audit. With a one page rebuild or a full site rebuild, Convertica's team builds the fixes.
Does Convertica offer a monthly retainer or ongoing CRO consulting?
On some bespoke campaigns. Convertica's four standard offers are the free CRO audit, the full report at $27, the one page rebuild and the full site rebuild, each a fixed price for a defined piece of work. A retainer or ongoing consulting is quoted one by one, as a bespoke proposal.
